Karlitz & Co | Harlem Serves Up | NYC Events Marketing | New York City | Event Marketing | Culinary Events | Brand Activations | Event Production

HARLEM SERVES UP

CHALLENGE

Harlem EatUp! festival, co-founded by Herb Karlitz and celebrity chef, author and TV personality, Marcus Samuelsson of Red Rooster Harlem, shines a spotlight on Harlem, its culinary scene, arts, and culture.  After learning a live festival was not in the cards for 2020, we created a new, virtual concept to support Harlem. 

Click the title to watch Harlem Serves Up's one-hour televised fundraiser

 
 

IDEA

Harlem EatUp! shifted quickly and repurposed its efforts to create Harlem Serves Up!, a televised and online fundraiser to promote businesses in Harlem, and to raise money for non-profits that serve Harlem, its residents in need, its businesses and the city of New York.

Karlitz & Co | Harlem Serves Up | NYC Events Marketing | New York City | Event Marketing | Culinary Events | Brand Activations | Event Production
 
Karlitz & Co | Harlem Serves Up | NYC Events Marketing | New York City | Event Marketing | Culinary Events | Brand Activations | Event Production
 

RESULTS

Harlem Serves Up!  broadcasted on WABC-7  was the most-watched show in the NY-NJ-CT tri state area (over 250,000 viewers) and successfully raised over $350,000. The special showcased nationally recognized celebrities and local Harlem talent and business owners.