CELEBRITY CHEF BIRTHRIGHT
CHALLENGE
Create an experience that shines a spotlight on the innovative, vibrant and diverse culinary landscape of Israel.
IDEA
A prestigious delegation of 18 U.S. based celebrated chefs, as well as prominent media influencers, traveled to Israel for a week of immersion into the food scene – markets, farms, street food, home cooking and fine dining. Karlitz raised over $1MM to fund the trip, including first class travel and deluxe accommodations for the influential guests.
RESULTS
The initiative was embraced by the media, kicking off with a packed press conference, and followed by articles in major Israeli and U.S. media, including the Jerusalem Post, The Times of Israel, Forbes, Timeout and the Los Angeles Times. The celebrity guests were captivated by the experience and took to social media to share every moment.