Karlitz & Co | Cook with the Pros | NYC Events Marketing | New York City | Event Marketing | Culinary Events | Brand Activations | Event Production
 

COOK WITH THE PROS

CHALLENGE

With the outbreak of COVID-19, American Express and Resy sought to curate digital interactive experiences with their Global Dining Collection Chefs.

 

IDEA

Card Members had the opportunity to participate in a series of one-hour virtual events, which offered interactive cooking demonstrations with some of the world’s most accomplished chefs, curated gifting, and a Q&A from the comfort of their home. Chefs included Dan Barber, Massimo Bottura, Nina Compton, Kwame Onwuachi, Nancy Silverton, Jean-Georges Vongerichten, among others.

Karlitz & Co | Cook with the Pros | NYC Events Marketing | New York City | Event Marketing | Culinary Events | Brand Activations | Event Production
Karlitz & Co | Cook with the Pros | NYC Events Marketing | New York City | Event Marketing | Culinary Events | Brand Activations | Event Production
 

RESULTS

Karlitz & Company worked with American Express and Resy to pivot from in-person programs to successful virtual experiences. With the production of over 30 sold out virtual events in 2020, both nationally and internationally, we made meaningful cardmember engagement possible through the new normal - virtual.