COOK WITH THE PROS
CHALLENGE
With the outbreak of COVID-19, American Express and Resy sought to curate digital interactive experiences with their Global Dining Collection Chefs.
IDEA
Card Members had the opportunity to participate in a series of one-hour virtual events, which offered interactive cooking demonstrations with some of the world’s most accomplished chefs, curated gifting, and a Q&A from the comfort of their home. Chefs included Dan Barber, Massimo Bottura, Nina Compton, Kwame Onwuachi, Nancy Silverton, Jean-Georges Vongerichten, among others.
RESULTS
Karlitz & Company worked with American Express and Resy to pivot from in-person programs to successful virtual experiences. With the production of over 30 sold out virtual events in 2020, both nationally and internationally, we made meaningful cardmember engagement possible through the new normal - virtual.